The company's philosophy has remained unchanged since its establishment in 1988.
Offer the customer the best possible service, selection, quality and value. We focus on catering to customer's needs with a wide selection of denim bottoms and tops, from basics to eye catching detailed styles.
Our denim is unequaled in quality. It possesses the 3 F's of denim which are fit, fabric, and finish.
Our lines of products are renowned to have incredible fit, superior quality of fabric, and great finish with innovative designs and beautiful washes.
All these qualities are offered at the lowest possible price.